• Stanley Black & Decker is obtaining rights to develop, manufacture and sell Craftsman-branded products in non-Sears Holdings retail, industrial, mobile and online channels, which currently comprise 10% of Craftsman sales
  • Sears Holdings to continue sourcing and selling Craftsman-branded products in all its retail channels under perpetual license agreement, which currently comprise 90% of Craftsman sales

Driving Growth & Innovation

Building on Craftsman’s rich heritage by increasing investment in growth and innovation.

Increasing Consumer Availability

Providing more access than ever before to Craftsman products through new retail, industrial, online & mobile channels.

Expanding U.S. Manufacturing

Growing Stanley Black & Decker’s U.S. manufacturing footprint with plan to expand existing manufacturing capacity and build a new plant in the U.S.

Press Release


Stanley Black & Decker Reaches Agreement to Purchase Craftsman Brand from Sears Holdings

Investor Presentation


Stanley Black & Decker Reaches Agreement To Purchase Craftsman Brand from Sears Holdings

Webcast Information

Listen to live webcast

Thursday, January 5, 2017
9:00 AM EST

Conference Call
U.S. (877) 930-8285
Outside the U.S. at 1 (253) 336-8297
Conference ID 46963043

Replay: (855) 859-2056 or (404) 537-3406
Conference ID 46963043

Read the transcript

Fact Sheet


U.S. Manufacturing Infographic

Contact Information

Stanley Black & Decker

Investor Contacts

Greg Waybright
Vice President, Investor Relations
(860) 827-3833

Michelle Hards
Director, Investor Relations
(860) 827-3913

Media Contacts

Shannon Lapierre
Vice President, Communications/Public Relations
(860) 827-3575

Tim Perra
Vice President, Communications
(860) 826-3260

Sears Holdings

Howard Riefs
Director, Corporate Communications
(847) 286-8371